Rep An Environmental Icon
Smokey Bear has been educating kids and adults alike on wildfire prevention since the 1940s, making him an iconic defender of the forest (and its trees). Join him and spread the word on keeping our forests safe.
"Only You Can Prevent Wildfires"
Over 87% of wildfires are started by humans in the US, and 40% in Canada. The Smokey Bear Collection is a friendly reminder that we have the power to prevent most wildfires.
Reforesting The Earth
Each item in the Smokey Bear Collection plants ten trees, working towards reforesting what’s been lost. If we all do our part, we can save forests, lives, animals, and ecosystems.
Trees Planted to Date
We're planting 1 billion trees by 2030.