About Us

We make Earth-First essentials using the most sustainable (and comfortable) materials in the world. Every time you purchase an item, we plant 10 trees. By planting trees for every purchase, we’re making big change accessible to everybody and showing the lasting impact that one small choice can have.

A small tree image.


Trees Planted to Date

Earth graphic hugging himself

Our Mission

Everything we do stems from how to do better by our planet—like planting trees. We plant trees because it’s one of the best ways to create a more sustainable future. But over the years, we’ve realized that our journey doesn’t start and end with planting trees. We’re constantly looking at innovative ways to make apparel with the smallest possible footprint and create more circular supply chains. To give you some context, a tentree sweatshirt uses on average 75% less water to make than the other sweatshirts in your closet.

Earth-First is our commitment to making choices in a world where the planet and its people come first, always.

Sustainable Essentials

Made with the smallest environmental footprint and the comfiest, most sustainable materials.


Every Item Plants 10

Every item plants 10 trees. Seriously, every item. So go ahead and get planting.

Planting Projects

Ethical Manufacturing

Our ethical factories create your product in fair, safe working conditions (we promise).

Our Manufacturers

1 Billion Trees by 2030

Together, we’ve planted over 50 million trees. That’s huge. Those trees have removed millions of tonnes of CO2 from the atmosphere, lifted entire communities out of poverty, and reforested over 5,000 hectares of land (that’s equal to 12,000 football fields). We’re on a mission to plant 1 billion trees by 2030, and we can’t do it without you. So let’s keep planting.

We partner with charitable organizations across the world to plant trees and rehabilitate natural ecosystems.

Big Change Start Small

We believe that big change starts small. Small as in bringing your reusable tote to the grocery store, making fewer, more thoughtful purchases, and choosing to purchase sustainably when you do. These small choices add up (trust us, we’ve done the math) and we’re here to celebrate each and every one of them.

Shop to plant