Our passion for positive impact extends to the people and communities that make our work possible. We believe in uplifting the planet and its people by ensuring fair wages for our workers, creating jobs through planting our initiatives and supporting causes that align with our values.

Diversity, Equity, and Inclusion (DEI) Initiatives

In 2022, we undertook anonymous assessments in collaboration with InspiredHR and Camber Outdoors to evaluate our organizational health and gauge employee satisfaction. Here’s how our team members perceived our DEI initiatives in three core areas:


We expect all employees, regardless of title or seniority, to treat each other with respect.

97.6% of team members agreed that our organization supports a culture of respect.


We foster a culture of belonging and inclusion while empowering our employees to use their voices.

97.6% of team members felt we encourage an inclusive work environment where everyone feels welcome.


We’re committed to building trust and connection among all employees, regardless of title or seniority.

83.3% of team members believed that Senior Management and staff trust each other.

Community Spotlight

In 2022, we collaborated with QMUNITY, a Vancouver-based non-profit, to offer Queer Competency Training (QCT) workshops throughout the year. These workshops helped our team better understand and support the LGBTQ2SAI+ community. Our Creative team also launched a Pride collection called "With You" to express our solidarity.